Special T Septic – Case Study | Halifax Website Design

The Client:

Special T Septic is a trusted local septic service provider in Nova Scotia, offering septic pumping, installation, and maintenance for homeowners, contractors, and businesses. Known for their hands-on service and strong reputation in the community, they were ready to take the next step! a professional online presence that generated real leads.

The Challenge

Like many contractors, Tyler face a common problem:

  • No dedicated website – potential customers couldn’t find them easily on Google.

  • Limited online presence – only word-of-mouth and social media.

  • Missed opportunities – people searching for “septic services Halifax” or “Nova Scotia septic installation” weren’t finding their business.

  • Need for simplicity – a contractor website that communicates services quickly without extra fluff.

They knew that a professional website wasn’t just about “looking good”, it was about getting the phone ringing.

The Solution:

We created a custom WordPress website designed specifically for contractors like Tyler. The focus was on clarity, local SEO, and functionality that drives results.

Key Features:

  • Mobile-Friendly Design – looks great on phones, where most customers search.

  • Service-Specific Pages – pumping, installs, repairs, each with strong calls-to-action.

  • Click-to-Call & Contact Forms – instant way for homeowners and contractors to book.

  • Search Engine Optimization (SEO) – targeted Halifax, Dartmouth, and Nova Scotia keywords to increase Google visibility.

  • Contractor-Friendly Layout – simple, direct language that gets to the point.

Website Mockup

The Results:

The new site delivered immediate impact for Special T Septic:

  • More Phone Calls – clear “Call Now” buttons brought direct leads.

  • Stronger Online Presence: now showing up for website design Halifax keywords and local septic-related searches.

  • Professional Credibility – customers saw a reliable business before even calling.

  • Affordable Investment – the project cost under $1,000, and just 1–2 new septic jobs paid for the entire website. Everything after that is pure return on investment.

For contractors, this shows the real math: one solid lead can cover the website investment, while the site keeps working 24/7 to bring in more.